We were tasked with highlighting each of the signature restaurants at our resort during the midst of the pandemic. I conceptualized the spot for Mott 32 while having to be aware of social distancing and only having as few models as possible unmasked at once. With that in mind, I planned the shots accordingly and the timing of the copy that would overlay the footage. The shot direction and copy I provided were adapted into the 15-second paid media spot.

This spot plays in the baggage claim area of the Harry Reid International Airport. The goal was to grab the attention of passengers waiting for their luggage. I wanted to be a little more playful with the language used here to focus on visitors who come to Las Vegas to gamble and let them know great food is just off the casino floor.

With The Venetian Resort as a presenting partner of FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023, our executive creative director wanted to heavily incorporate the F1 branding with this Save the Date project. The night race was the first of its kind on the Las Vegas Strip and we wanted to create an eye-catching piece for guests receiving it to get them excited for the race. The designer wanted to include the shape of the car and other F1 racing and light elements in the design. The copy was inspired by the similar exciting risks and rewards that co-exist in both the world of F1 and the history of Las Vegas.

We produced a physical in-suite magazine that was included in every suite at The Venetian Resort, totaling 7,046 distributed copies. The magazine was produced by a third-party agency until we brought it in-house in 2022. We streamlined the content to be proactive about information becoming outdated. Some pieces could carry over from issue to issue because they were evergreen, but over time I provided new content. For this volume, I supplied copy for the following features: Grazie Rewards, Gondola Experience, Flight Club, 12 New Favorites two-page spread, Elegance Meets Adrenaline, Now Trending: TAO Beach Dayclub, Entertainment Highlights, Poolside Yoga, Plunge In two-page spread, Artistic Adventures two-page spread, Six Thing We Love, Spotted on Insta, Tasting Menus at BRERA osteria, Rat Pack Photo Op, Patio Dining, and Local Beer.

We wanted to evolve our previous in-suite magazine into more of a dining guide directory for guests that gave them a quick overview of all of our in-suite dining, signature restaurants, bars, and quick service venues. I came up with a teasing introduction that played up the Italian essence of the resort. In all the restaurant descriptions that follow, I made an effort to mention dishes that make each place stand out in their genre of cuisine so guests can anticipate what they have to look forward to.

One of a series of billboards we created to promote our signature restaurants as we evolved our Have a Little Taste campaign. The goal was to curate playful phrases that alluded to the cuisine offered at each restaurant. In the case of Mott 32, we had a great photo of their dim sum so I incorporated that directly into the copy.